30 Dubai bars, restaurants and bartenders pay homage to the classic mixed drink, serving vintage versions and inventive reinterpretations among a host of other event exclusives. Besides the cocktail itself, there’ll be masterclasses, food pairings and Woodford Reserve educational events. You can even claim a complimentary drink at your favourite venue.

One of the world’s most popular classic cocktails, the Old Fashioned is a deceptively simple mix of bourbon or rye, bitters and sugar, stirred and served with a citrus garnish (generally orange peel). According to the common (but probably apocryphal) origin story, the drink first popped up at Kentucky’s Pendennis Club in the 1880s, before being popularised at New York’s Waldorf-Astoria not long after. It’s a straightforward drink that leaves plenty of room to get creative, so expect to try subtle twists and some more ambitious variations among the Woodford Reserve Old Fashioned Week offerings.